Jordi Serracanta emphasized that the agreement "reinforces the link between the entities and strengthens each other, especially in complicated times like the current one".
Jaume Masana has reaffirmed his commitment to basketball, a territory where CaixaBank is the leader in clubs linked to the ACB in training categories, and has highlighted Manresa as a very important territory for the entity.
CaixaBank and BAXI Manresa have today sealed the renewal of the sponsorship that will link the club and the financial institution for the current season. The president of the club, Jordi Serracanta, and the territorial director of CaixaBank Catalonia, Jaume Masana, have signed this new commitment whereby CaixaBank will continue as the official partner and financial partner of the Manresa club.
The renewal of the sponsorship gives continuity to the collaboration of CaixaBank and the "la Caixa" Foundation with the club from Manresa for more than nine years. Through the joint collaboration, Bàsquet Manresa can continue its task of strengthening the first team and grassroots basketball, working with the aim of promoting sport as a tool for social cohesion, making its values available to children and people at risk of exclusion. The sponsorship of BAXI Manresa is for CaixaBank an example of its commitment to the territory and to Central Catalonia.
The president of the club has stated that "this renewal of sponsorship strengthens the link between our entities and gives us confidence and a sign that we are doing things well and that we have the recognition of companies like them". For his part, CaixaBank's regional director for Catalonia has also highlighted the importance of this agreement, thanks to which "the entity will support BAXI Manresa for a new season. This sponsorship is a boost to CaixaBank's strategy, which maintains its commitment to sport and Manresa".
CaixaBank, reference sponsor of basketball
For CaixaBank, sports sponsorship is a strategic communication tool that helps impart values that the entity shares with basketball, such as leadership, effort, overcoming and teamwork.
Because of all this, CaixaBank is firmly committed to this sport, for which it is already one of the sponsoring companies of the Spanish men's and women's basketball team and a partner of the Spanish Basketball Federation as well as the main sponsor of the Spanish Federation of People's Sports with Physical Disability, with the aim of promoting wheelchair basketball. In addition, CaixaBank is a sponsor of eleven Liga Endesa teams linked to their youth teams and teams in training categories, being the leader in sponsorships in the top competition.
In its local sponsorship strategy to generate notoriety in the territory of influence, CaixaBank has collaborated with the main events that have recently been held in the territory, both professional and amateur, transferring the values of sport to all the corners of the country.
Proof of this is the commitment to the Plaza 3x3 CaixaBank circuit, the largest 3x3 street basketball circuit that has been contested since 2012, one of the reference competitions in the grassroots sport that has gathered more than 45,000 players of all ages and received more than 225,000 visitors after touring 42 Spanish cities throughout its history.