CaixaBank renews its sponsorship agreement with BAXI Manresa
The president of BAXI Manresa, Josep Sáez, and the territorial director in Catalonia of CaixaBank, Jaume Masana, have signed the agreement.
CaixaBank and BAXI Manresa have signed the agreement to renew the sponsorship that unites the financial institution and the Catalan club for the current season. Through this renewal, CaixaBank becomes the official partner and financial partner of the Manresa club.
The president of BAXI Manresa, Josep Sáez, and the territorial director of Catalunya of CaixaBank, Jaume Masana, have signed this new agreement, which will bind both entities for this season.
Josep Sáez stated that "this renewal of sponsorship strengthens the bond between our entities and strengthens us mutually, especially in difficult times like today". For his part, CaixaBank’s Catalonia Regional Director, Jaume Masana, also emphasized the importance of this agreement, thanks to which “the institution will support BAXI Manresa for a new season. This sponsorship is a boost to CaixaBank’s strategy, which maintains its commitment to sport and Manresa”.
From the “la Caixa” Foundation, the financial institution supports the BAXI Manresa grassroots teams project through the club’s basketball school, with the aim of disseminating the values of the 'sport.
CaixaBank, the main sponsor of Spanish basketball
For CaixaBank, sports sponsorship is a strategic communication tool that imparts values that the entity shares with basketball, such as leadership, effort, improvement and teamwork. For all this, CaixaBank is one of the sponsoring companies of the Spanish men's and women's basketball team and a partner of the Spanish Basketball Federation as well as the main sponsor of the Spanish Sports Federation for People with Physical Disabilities, with the aim of to Drive Wheelchair Basketball.
In its local sponsorship strategy to generate notoriety in the territory of influence, CaixaBank has collaborated with the main events recently held in Spain, both professional and amateur, transferring the values of sport to all the corners of the country.
Proof of this is the commitment to the Plaza 3x3 CaixaBank circuit, the largest 3x3 street basketball circuit to be held since 2012, one of the reference competitions in grassroots sports that has brought together in addition to 42,000 players of all ages and received more than 200,000 visitors after touring 39 Spanish cities throughout its history.